Big Brands Using Moms in Marketing
Welcome to the world of mommy bloggers, where women work between taking care of their children and building online blogs with huge readerships. They are also women that are approached by top brand named company who battle for their attention and hope for product reviews and promotion from these powerful and influential moms. These moms have access to valuable word of mouth marketing techniques. Being a mommy blogger can mean access to free products, free trips, and endorsements are big blogging conferences.
Moms are estimated to be responsible for trillions of dollar in US retail spending so it is no wonder companies are pushing to get their attention. The most common thing for a company to do is to send out product samples that a mom can try and then review on their blog.